Our press release about our recent Nielsen audience survey points out that things are changing at Captivate. First, our company has built upon our advantage in the marketplace by enhancing our live content to include high utility programming such as traffice delays, flight updates, tips on work/life balance and full screen weather radar maps. These changes, along with our network re-branding efforts and re-design of our displays has resulted in tremendous engagement growth among our 4 million plus viewers. Another highlight from the study shows that our reach and impressions continue to grow at an incredible pace. With 35+ million impressions over a four-week campaign, we now compare to many major media including radio, network and cable TV and print.

Also new to Captivate and our relationship with Nielsen is technology. Working with Nielsen, we have installed dozens of elevator zones with infra red sensors to help project monthly traffic flow changes due to seasonal shifts in elevator usage. The data from the sensors goes direct to Nielsen for their monthly reporting of Captivate’s audience. Also on the technology front is the use of overhead cameras which also will help project captivate’s audience on a monthly basis.  Data from both will be used for Nielsen’s 4th Screen Report, which comes out quarterly.

Finally, from our recent work with Nielsen, comes workplace word of mouth. Nielsen measured the number of weekly conversations that take place among our audience and found that, on average, nearly 40% of all financial and technology discussions happen at the workplace. Combining the fact that word of mouth reaches more people in an office than anywhere else with the fact that coworker trust is at approximately 80%, the office can be considered one of the most valuable social networks available to advertisers.