Brand Awareness | |
Which of the following brands are you aware of? | |
Index (Lift in Awareness PRE & POST) | |
Brisk | 126 |
Teleflora | 117 |
CarMax | 111 |
Livingsocial | 109 |
Cars.com | 109 |
Go Daddy | 107 |
Salesforce.com | 106 |
Bridgestone tires | 105 |
Suzuki | 101 |
Volkswagen | 101 |
E-Trade | 101 |
Doritos | 101 |
Skechers | 101 |
Chevrolet | 100 |
Best Buy | 100 |
Groupon | 100 |
Motorola | 100 |
Mercedes-Benz | 100 |
BMW | 100 |
Chrysler | 100 |
CareerBuilder | 100 |
Audi | 99 |
Coca Cola | 99 |
Hyundai | 99 |
Kia | 98 |
Brand Consideration | |
Which of the following brands are you considering using/buying in the near future? | |
Index (Lift in Consideration PRE & POST) | |
Audi | 128 |
Teleflora | 123 |
Kia | 123 |
Volkswagen | 122 |
Bridgestone tires | 121 |
Mercedes-Benz | 115 |
BMW | 114 |
Motorola | 111 |
CarMax | 110 |
Chevrolet | 108 |
CareerBuilder | 108 |
Suzuki | 107 |
Brisk | 107 |
Cars.com | 106 |
Doritos | 104 |
Chrysler | 102 |
Hyundai | 101 |
Livingsocial | 101 |
E-Trade | 99 |
Coca Cola | 99 |
Best Buy | 98 |
Groupon | 98 |
Go Daddy | 97 |
Skechers | 96 |
Salesforce.com | 79 |
Brand Rating | |
Based on anything you have seen or heard, how would you rate the following brands? | |
Index (Lift in “Very Good” Brand Rating PRE & POST) | |
Suzuki | 239 |
Chrysler | 162 |
Brisk | 142 |
Bridgestone tires | 135 |
Volkswagen | 124 |
Teleflora | 123 |
CarMax | 116 |
CareerBuilder | 114 |
Best Buy | 114 |
Chevrolet | 112 |
Cars.com | 110 |
E-Trade | 107 |
Coca Cola | 105 |
Doritos | 104 |
Mercedes-Benz | 103 |
Livingsocial | 101 |
BMW | 100 |
Audi | 100 |
Motorola | 98 |
Kia | 95 |
Hyundai | 90 |
Groupon | 85 |
Skechers | 84 |
Go Daddy | 81 |
Salesforce.com | 76 |
OFFICE PULSE WINNER PRE & POST SUPERBOWL AD WINNNERS | |
(lift in awareness, consideration and brand rating) | |
Suzuki | 149 |
Brisk | 125 |
Chrysler | 121 |
Teleflora | 121 |
Bridgestone tires | 120 |
Volkswagen | 116 |
CarMax | 112 |
Audi | 109 |
Cars.com | 108 |
CareerBuilder | 107 |
Chevrolet | 107 |
Mercedes-Benz | 106 |
Kia | 105 |
BMW | 105 |
Best Buy | 104 |
Livingsocial | 103 |
Doritos | 103 |
Motorola | 103 |
E-Trade | 102 |
Coca Cola | 101 |
Hyundai | 97 |
Go Daddy | 95 |
Groupon | 94 |
Skechers | 94 |
Salesforce.com | 87 |