New Year, New Resolutions

With the new year comes New Year’s resolutions. Over a third of Canadians (37%) don’t plan on making any resolutions for 2018, but many are still up for the challenge, according to an Office Pulse survey of business professionals.

The top resolution this year? Health and fitness.

How many resolutions will you tackle? What kind of resolution will you make?
 1  
28%
 Health/Fitness  
79%
 2  
21%
 Money  
43%
 3  
9%
 Career  
33%
 4  
1%
 Relationship  
22%
 5+  
5%
 Education  
17%

More Gen Xers are making Health & Fitness their main resolution in 2018 than any other group

Generation X

81%
  • will focus on health

Millenials

78%
  • will focus on health

Baby Boomers

75%
  • will focus on health

Canadians are not as likely as Americans to make a New Year’s resolution for 2018

While 65% of US workers say they intend to make a resolution this year, slightly fewer (63%) of Canadians intend to do so.

However, Canadians have more willpower when it comes to the length of their resolutions.  In fact, 32% who say they’ll make a resolution intend to stick to it for the whole year.

Canada: How long do your resolutions typically last?
Don’t make it through the first day  
3%
1 week
7%
1 month
31%
6 months
27%
The entire year
32%

 

United States: How long do your resolutions typically last?
Don’t make it through the first day  
4%
1 week
16%
1 month
34%
6 months
25%
The entire year
21%

 

Whatever your New Year’s resolutions are, reminding yourself of what your motivation is can really help you stay on track.

 

About Office Pulse

Office Pulse by Captivate offers marketers timely analysis and insights from a proprietary panel of upscale professionals in the top markets. The Office Pulse panel of more than 8,000 influential consumers and business decision makers includes C-level executives, Millennials, middle management, small business owners, working women and working moms.

About Captivate 

Known for its vast network of 10,000 elevator and lobby displays located in 1,600 premier office buildings across the U.S., Captivate brings life to work by connecting over 10 million unique monthly viewers to the world outside their office. By engaging its viewers with timely news and actionable information, Captivate provides advertisers with a highly desirable and difficult-to-reach audience of affluent and influential business professionals through creative, research-driven and Nielsen-measured advertising and marketing programs. Founded in 1997, Captivate is owned by Generation Partners and Gannett.

 

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