Captivate Office Pulse Sees 50% Lift in Office Pool Participation as Powerball Jackpot Increases

Professionals Increase Their Chances of Winning to Pursue Dreams of Quitting

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As the Powerball jackpot has grown to an all-time high, so too have the office pools. Captivate Office Pulse, the leading provider of workplace research, surveyed 832 white-collar workers ahead of tonight’s Powerball jackpot. 45% of respondents plan to participate in an office pool before tonight’s numbers are revealed.

45% of workers plan to participate in an office pool for tonight’s Powerball jackpot. Why will they join?

To increase the odds: 54%
To be part of the team: 25%
Fear of missing out: 21%

That’s a 50% lift in office-pool participation since the jackpot reached an estimated $400 million prior to last Wednesday’s drawing. Women were slightly more likely to say they’d participate than men, and respondents age 50+ were more likely than average to be office-pool participants.

More than half of participants (54%) said they’re buying into the office pool to increase their odds of winning, while 1 in 4 want to be part of the team and 21% have a case of FOMO (fear of missing out).

“Everyone from the avid gambler to the lottery novice is willing to participate in the office pool, and that’s due to co-worker trust built during long workdays,” said Scott Marden, Chief Marketing Officer at Captivate. “Giant jackpots, in particular, allow employees who are nearing retirement or are in less-than desirable jobs to dream of quitting.”

Of the respondents who are not participating in an office pool, almost half (48%) reasoned that they’d rather win alone.

The Office Pulse survey also asked about plans to quit post-jackpot. 57% of respondents said they would quit their job if they won the Powerball jackpot. But 1 in 4 said they wouldn’t quit, while 18% were unsure. More insights include:

  • 60% of panel members age 30 or older said they would quit their job
  • 67% of middle managers would resign
  • 70% of employees in sales would quit
An estimated $1.5 billion Powerball jackpot drawing is scheduled for Wednesday, January 13 at 11pm EST.

About Office Pulse

Office Pulse by Captivate offers marketers timely analysis and insights from a proprietary panel of upscale professionals in the top markets. The Office Pulse panel of more than 8,000 influential consumers and business decision makers includes C-level executives, millennials, middle management, small business owners, working women and working moms.

About Captivate

Known for its vast network of 10,000 elevator and lobby displays located in 1,600 premier office buildings across the U.S., Captivate connects advertisers with more than 10 million unique monthly viewers through creative, research-driven and Nielsen-measured advertising and marketing programs. By engaging its viewers with timely news and actionable information, Captivate provides advertisers with a highly desirable and difficult-to-reach audience of affluent and influential business professionals. Founded in 1997, Captivate is owned by Generation Partners and Gannett.

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CONTACTS

 

Raquel Hudson

Marketing Communications

646.205.8524

rhudson@captivate.com