Technology Word of Mouth Multiplier
Technology Word of Mouth Multiplier Our story on Tech Envy this month features the feelings felt by many of us in the white collar world without the latest and greatest technology. We generally listen intently to [...]
Super Bowl or Super Bust?
Super Bowl or Super Bust? Risk and Reward Advertisers spending $4 million dollars on a 30 second commercial might think twice after reviewing the results from our annual pre & post study on advertising effectiveness. [...]
Affluents Shift Gears In Auto Brand Consideration
Affluents Shift Gears In Auto Brand Consideration The automakers released their 2012 lines a few months ago, and we were curious to see how they have been received by affluent consumers. While we didn’t look [...]
Affluents May Be The Best Gift of The Year
Affluents May Be The Best Gift of The Year The following is from a recent article I wrote for MediaPost on the importance of affluent consumers (those making more than $100,000) during the holiday season. [...]
Halloween Horrors
Halloween Horrors As I plan my third trip to the local iParty store (where I'll be visiting during another lunchbreak), I stop to wonder what this holiday is all about. Is it about candy? Is it about being [...]
Back to School Work-Life
Back to School Work-Life September 6th presented some new challenges for full-time working dads, like yours truly. With school busses on the local streets, commuters back in full swing on the highway, and kids starting [...]
Travel Brand Study Trends
Travel Brand Study Trends Captivate Office Pulse recently completed a study on travel brands trends, looking at companies in the Hotel, Car Rental, Online Travel, Cruise Line, Rail, and Airline industries. The study measured future [...]
Affluent executives still see need for personal interaction
Affluent executives still see need for personal interaction in today’s digital world A recent report looking at significant aspects of affluent executives’ behavior revealed that they value coworker recommendations and face-to-face interactions more than most [...]
Bad Bosses Impact on Employee Health
Bad Bosses Impact on Employee Health Ever notice how employees at Dunder Mifflin never take any sick days? Their extremely strong immune systems may have to do with their great Boss, Michael Scott. Our recent [...]