The brands rated highest among affluent executive in the U.S. include many from the travel, financial, and b2b sector. Leading the way, in order are:

 Brands rounding out the top 10 in favorability among Affluents :

To retain these high rankings, and to continue the dialogue with an audience that changes habits frequently, these established brands, in particular, need to re-invent how they reach out with a compelling message. Currently, financial, travel and b2b advertisers spend the majority of their media dollars in the following:

 Affluents showed little consistency reporting on the specific reasons they would recommend their favored brands to friends and coworkers, although some traits were mentioned more often than others:

1. Reliability

2. Quality

3. Reputation