Depending on a client’s campaign objectives, Office Pulse will devise a research strategy that best fits each situation. Examples of campaign measurement and client insights include, but are not limited to:

Brand Lift Measurement:

With both attitudinal and behavioral measures, Captivates Brand Lift Measurement services include pre and post brand familiarity, recall, attribute and rating reports.

Target Audience Delivery Validation:

Captivate provides the true demographics of who actually saw your campaign, allowing for validation of delivery against specific targets. Because of its unique survey—and panel-based methodology—Captivate delivers results based on hundreds of geographic, lifestyle, behavioral and demographic variables.

Cross-Media Impacts:

Captivate can incorporate all of your media channels into one attitudinal analysis to determine favorability, awareness, purchase intent and response for adults exposed to single and multiple mediums.

Post Campaign Measurement:

Post campaign measurement includes standard reporting on recall, effectiveness, response and purchase intent.

Pre and Post / Test and Control Campaign Measurement:

Pre & Post and Test and Control Campaign Measurement includes standard reporting on recall, effectiveness, response and purchase intent, combined with detailed analysis on the lift in awareness, purchase intent and perception vs. control cells or pre-campaign survey results.

Campaign Progress Measurement:

Campaign Progress Measurement includes standard reporting on recall, effectiveness, response and purchase intent, measured each month among unique, randomly selected respondents.

Thermal Heat Mapping and FMV Creative Testing

Want to learn what’s most eye-catching in your advertisement or how viewers may perceive your messaging? Captivate’s OfficePulse heat mapping service registers the most and least popular areas of our screens to help advertisers test and learn, before your ad goes live.  In addition, we allow advertisers the ability to test multiple creative executions in video format to select the creative that resonates most with the audience.

Buying Behavior, Competitive Analysis and More

With insights from thousands of professionals across the U.S. and Canada, Captivate’s OfficePulse insights studies offer the distinct advantage of powerful knowledge to our advertisers.  Tap into the mind of the high-end consumer, working woman, young professionals and C-level executives in a manner of minutes.