Total Adults

Sr. Execs and I.T.

FAMILIAR-APPLE

44.00%

51.60%

FAMILIAR-GOOGLE

40.00%

45.20%

FAMILIAR-MICROSOFT

40.00%

45.20%

FAMILIAR-INTEL

25.00%

38.70%

FAMILIAR-HP

27.00%

35.50%

FAMILIAR-IBM

22.00%

35.50%

FAMILIAR-AT&T

29.00%

32.30%

FAMILIAR-CISCO

18.00%

25.80%

FAMILIAR-ORACLE

17.00%

25.80%

FAMILIAR-CITRIX

11.00%

22.60%

FAMILIAR-AVAYA

4.00%

6.50%

FAMILIAR-ALCATEL-LUCENT

2.00%

3.20%

FAMILIAR-JUNIPER

1.00%

3.20%

FAMILIAR-HUAWEI

0.00%

0.00%

 

Familiar= “I know a lot about this company”

Source: Captivate Office Pulse, July 2012