Total Adults |
Sr. Execs and I.T. |
|
FAMILIAR-APPLE |
44.00% |
51.60% |
FAMILIAR-GOOGLE |
40.00% |
45.20% |
FAMILIAR-MICROSOFT |
40.00% |
45.20% |
FAMILIAR-INTEL |
25.00% |
38.70% |
FAMILIAR-HP |
27.00% |
35.50% |
FAMILIAR-IBM |
22.00% |
35.50% |
FAMILIAR-AT&T |
29.00% |
32.30% |
FAMILIAR-CISCO |
18.00% |
25.80% |
FAMILIAR-ORACLE |
17.00% |
25.80% |
FAMILIAR-CITRIX |
11.00% |
22.60% |
FAMILIAR-AVAYA |
4.00% |
6.50% |
FAMILIAR-ALCATEL-LUCENT |
2.00% |
3.20% |
FAMILIAR-JUNIPER |
1.00% |
3.20% |
FAMILIAR-HUAWEI |
0.00% |
0.00% |
Familiar= “I know a lot about this company”
Source: Captivate Office Pulse, July 2012