December 2011
Affluents Shift Gears In Auto Brand Consideration
Affluents Shift Gears In Auto Brand Consideration The automakers released their 2012 lines a few months ago, and we were curious to see how they have been received by affluent consumers. While we didn’t look [...]
Affluents May Be The Best Gift of The Year
Affluents May Be The Best Gift of The Year The following is from a recent article I wrote for MediaPost on the importance of affluent consumers (those making more than $100,000) during the holiday season. [...]
October 2011
Halloween Horrors
Halloween Horrors As I plan my third trip to the local iParty store (where I'll be visiting during another lunchbreak), I stop to wonder what this holiday is all about. Is it about candy? Is it about being [...]
September 2011
Back to School Work-Life
Back to School Work-Life September 6th presented some new challenges for full-time working dads, like yours truly. With school busses on the local streets, commuters back in full swing on the highway, and kids starting [...]
August 2011
Travel Brand Study Trends
Travel Brand Study Trends Captivate Office Pulse recently completed a study on travel brands trends, looking at companies in the Hotel, Car Rental, Online Travel, Cruise Line, Rail, and Airline industries. The study measured future [...]
Affluent executives still see need for personal interaction
Affluent executives still see need for personal interaction in today’s digital world A recent report looking at significant aspects of affluent executives’ behavior revealed that they value coworker recommendations and face-to-face interactions more than most [...]