Affluents Shift Gears In Auto Brand Consideration
Affluents Shift Gears In Auto Brand Consideration The automakers released their 2012 lines a few months ago, and we were curious to see how they have been received by affluent consumers. While we didn’t look at specific models, our most recent study provides a good view into how well-heeled buyers feel about the leading brands. What it shows is that [...]
Affluents May Be The Best Gift of The Year
Affluents May Be The Best Gift of The Year The following is from a recent article I wrote for MediaPost on the importance of affluent consumers (those making more than $100,000) during the holiday season. You can read the whole article here but here are some highlights: Affluent Consumers – The Best Gift Compared to less affluent consumers, affluent shoppers [...]
Halloween Horrors
Halloween Horrors As I plan my third trip to the local iParty store (where I'll be visiting during another lunchbreak), I stop to wonder what this holiday is all about. Is it about candy? Is it about being scared? Is it about dressing up? Or is it just an other excuse to feel like a kid again? Like most holidays, there's the typical [...]
Back to School Work-Life
Back to School Work-Life September 6th presented some new challenges for full-time working dads, like yours truly. With school busses on the local streets, commuters back in full swing on the highway, and kids starting a fresh school year, life gets complicated. In my house, where three little ones go off to school at three different times, and dad is [...]
Travel Brand Study Trends
Travel Brand Study Trends Captivate Office Pulse recently completed a study on travel brands trends, looking at companies in the Hotel, Car Rental, Online Travel, Cruise Line, Rail, and Airline industries. The study measured future brand consideration, ratings, and attributes for each company such as: “availability/location,” “cost,” “reliability,” “quality,” and “cool factor.” Participants in the survey were asked what the [...]
Affluent executives still see need for personal interaction
Affluent executives still see need for personal interaction in today’s digital world A recent report looking at significant aspects of affluent executives’ behavior revealed that they value coworker recommendations and face-to-face interactions more than most workers when it comes to making purchasing decisions. Affluent executives are 140% more likely than other professionals to make a $500+ purchase from a coworker [...]