Office Pulse Study Reveals that Employees Reveal More in the Office During the Summer
Summer workplace attire: Study Reveals that Employees Reveal More in the Office During the Summer Rachel Marcus, Market Research Intern As summer approaches, most people find themselves getting restless in the office. The weather is beautiful, school is out, beaches are crowded, yet work must go on. Glancing out of the office window into the warm sunshine leaves people wondering [...]
What to Expect When You Are Expecting a Promotion
What to Expect When You Are Expecting a Promotion Women in executive board experience more stress than their male counterparts If you are a working women and mom like me, then you are among millions of working moms juggling with work, family, school activities, grocery shopping etc... You are also among the millions of working women with dreams of making [...]
The Original Social Network
The Original Social Network Advertisers are starting to question the use of social networking sites such as Facebook and Twitter, debating the overall effectiveness of social media marketing. The latest example is General Motors' decision to cancel its $10 million Facebook advertising budget due to unsatisfactory returns and an overall ineffectiveness of their ads on the social networking site. With [...]
Affluent Business Travel Frequency
Business Travel Frequency Increases 27% Vs. 2010 by Scott Marden, Apr 11, 2012, 6:48 AM Affluent Business Travelers are Flying High As the travel industry prepares for an uncertain summer season (amid airfare price hikes, decreasing demand and the growth of“staycations”), many advertisers are setting their sights on reaping the rewards of a re-energized business travel segment. Thanks [...]
Technology Word of Mouth Multiplier
Technology Word of Mouth Multiplier Our story on Tech Envy this month features the feelings felt by many of us in the white collar world without the latest and greatest technology. We generally listen intently to our co-workers as they describe how their lives are improved by their new flat screen, GPS, ereader or tablet. We sometimes gawk at others video [...]
Super Bowl or Super Bust?
Super Bowl or Super Bust? Risk and Reward Advertisers spending $4 million dollars on a 30 second commercial might think twice after reviewing the results from our annual pre & post study on advertising effectiveness. The risks involved (wasted money, negative brand perception, non competitive game resulting in poor viewership) can outweigh the rewards. Results from Office Pulse's 2011 Super [...]