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Technology Word of Mouth Multiplier
Technology Word of Mouth Multiplier Our story on Tech Envy this month features the feelings felt by many of us in the white collar world without the latest and greatest technology. We generally listen intently to [...]
Super Bowl or Super Bust?
Super Bowl or Super Bust? Risk and Reward Advertisers spending $4 million dollars on a 30 second commercial might think twice after reviewing the results from our annual pre & post study on advertising effectiveness. [...]
Affluents Shift Gears In Auto Brand Consideration
Affluents Shift Gears In Auto Brand Consideration The automakers released their 2012 lines a few months ago, and we were curious to see how they have been received by affluent consumers. While we didn’t look [...]
Affluents May Be The Best Gift of The Year
Affluents May Be The Best Gift of The Year The following is from a recent article I wrote for MediaPost on the importance of affluent consumers (those making more than $100,000) during the holiday season. [...]