Project Description

American Express Captivate Case Studies

Solutions That Drive Results

  • Select buildings campaign targeting late millennial
  • Brand integration & Full Screen creative execution

Results – Pre/Post

  • 49% Ad Recall Among Late Millennials
  • 137% Lift in Brand Familiarity Due to Campaign
  • Over 1 in 3 Went Online After Seeing the Ad
Source: Captivate Office Pulse, Post Dec. 2015