Project Description

Dr. Oetker - Captivate Case Study

Solutions That Drive Results

  • 4 week campaign (11/9/16 – 12/6/15)
  • Calgary, Edmonton, Toronto, Vancouver & Montreal
  • Elevator – M-F, 11a-7p, 12X per hour

Results – Pre/Post

  • Double Digit Lift in Awareness
  • Significant Life in Awareness of Pizza Transition Among Target Audience
  • 57% of W35-49 Plan to Purchase After Seeing Ad
Source: Captivate Office Pulse, Pre & Post Nov. 2015