Project Description
Solutions That Drive Results
- 8 week campaign (2/1/16 – 3/27/16)
- Calgary, Edmonton, Toronto, Vancouver & Montreal – 191 buildings
- Elevator – M-F, 7a-7p, 15X per hour
Results – Pre/Post
- 65% Total Ad Recall, 130 Index to Norms
- 64% Ad Effectiveness, 133 Index to Norms
- 64% Ad Effectiveness, 133 Index to Norms