Project Description

Tourism of Australia Captivate Case Study

Solutions That Drive Results

  • 7 week campaign, M-F, 7am-7pm on Elevator & Lobby Network
  • Objectives:
    – Increase awareness for Virgin Australia
    – Consider traveling ot Australia
  • Target affluent International Travelers
  • Multiple creative executions

Results – Pre/Post

  • 31% Ad Recall – 163 Index to Norms
  • 21% Lift in Awareness for Virgin Australia
  • Triple Digit Lift in ‘Virgin Australia is the best way to get to Australia’
Source: Captivate Office Pulse, Pre & Post Nov. 2015