The Latest in Office Pulse Research

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Office Pulse by Captivate offers marketers timely analysis and insights from a proprietary panel of upscale professionals in the top markets. The Office Pulse panel of more than 8,000 influential consumers and business decision makers includes C-level executives, millennials, middle management, small business owners, working women and working moms.

Scroll down for recent research reports and statistics from Office Pulse surveys.

Weather, Football Dominate Office Talk

Fantasy Football at Work, by the Numbers

Lochtegate Overshadows Olympic Games

Olympics: A Money Pit for U.S. Businesses

OFFICE PULSE TWITTER FEED 

Captivate in the News

Why The 2016 Olympics Are Bad News For US Employers

By Thomas Barrabi, Fox Business

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The 2016 Summer Olympics in Rio de Janeiro, Brazil are a time of excitement for sports fans around the world, but they’re also a multibillion-dollar drain for U.S. employers, according to research by Captivate Office Pulse.

A survey of 1,026 white-collar American business professionals found that 72% plan to watch at least a portion of the 2016 games, according to Captivate, a marketing and advertising firm. Overall, employees who sneak a peek at Olympic television coverage during the workday will cost employers an estimated $5.4 billion during the course of the games, which run into late August.

Read more at Fox Business

4,900 Medals and 6,000 Hours of TV: The Rio Olympics by the Numbers

By Diana Pearl, PEOPLE

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When it comes to sports, it doesn’t get much bigger than the Olympic games.

And with every Olympics comes a lot of stuff: athletes, stadiums, places for people to sleep, security, etc., etc., etc.

Reports from WalletHub and Captivate Office Pulse break down all this stuff – plus, how much it costs.

Read more at PEOPLE

Captivate Adds The Weather Network And MétéoMédia To Canadian Screens

By Gail Chiasson, DailyDOOH.com

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Captivate, location-based digital video network, announced Tuesday, June 7, 2016, that Pelmorex Media, an industry leader in multi-platform weather information services, has been added as a content provider on Captivate’s screens in nearly 200 premier office buildings across Canada.

Read more at DailyDOOH

How much employers will lose to March Madness

By Media Life

Let the games begin: Businesses will lose $1.3 billion due to lost productivity during the NCAA College Basketball Tournament, according to a new study from Office Pulse. 52 percent of those surveyed said they planned to watch games while at work (that number jumps to 62 percent for male professionals), with 21 percent admitting they’ll secretly watch and hide it from their boss. Day games for March Madness started tomorrow, March 17.

Read more at Media Life

Captivate Expands DOOH Media Network In Canada

Captivate Canada Expands DOOH Media Network

TORONTO, CANADA—Captivate has added 13 office buildings to its digital out-of-home (DOOH) network in Canada, including Deloitte’s new headquarters in Toronto (Bay Adelaide Centre East), the MNP Tower in Vancouver, Calgary’s Eau Clair Tower and the Calgary City Centre buildings.

Read more at Screen Media Daily

Digital signage series spotlights young entrepreneurs

By Digital Signage Today

Gentleman Jack Double Mellowed Tennessee Whiskey has teamed with Captivate, a location-based digital video network, to target entrepreneurs of legal drinking age at work, according to a press release from Captivate.

Read more at Digital Signage Today

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