Bud Light Rita Case Study

//Bud Light Rita Case Study
Bud Light Rita Case Study2017-02-15T11:14:01+00:00

Project Description

Lime Rita on Captivate

Solutions That Drive Results

  • 2/15-4/10/16 (8 weeks) across full network (2/1/16 – 3/27/16)
  • M-F 3p-7p
  • Brand Integration & Full Screen executions on Elevator Network
  • 15X/HR Elevators, 20X/HR Lobbies

Results – Pre/Post

  • Over 1 in 3 Recalled the Ad
  • Highest Ad Recall Among A21-29
  • +106% Lift in Consideration Among A21-29
Source: Captivate Office Pulse, Pre Feb. 2016 Post April 2016.

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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.