Project Description

Lime Rita on Captivate

Solutions That Drive Results

  • 2/15-4/10/16 (8 weeks) across full network (2/1/16 – 3/27/16)
  • M-F 3p-7p
  • Brand Integration & Full Screen executions on Elevator Network
  • 15X/HR Elevators, 20X/HR Lobbies

Results – Pre/Post

  • Over 1 in 3 Recalled the Ad
  • Highest Ad Recall Among A21-29
  • +106% Lift in Consideration Among A21-29
Source: Captivate Office Pulse, Pre Feb. 2016 Post April 2016.