Professionals Ready for Fantasy Football Season
Nearly 1 in 5 (18%) business professionals will take part in a fantasy football league this year, according to an Office Pulse study of 537 white-collar workers. Those who are in a league aren’t just waiting until game day to set their lineups. They’re eating into the workday, spending a whopping 72 minutes per week crafting their team to perfect the perfect lineup.
The numbers stereotypically spike when looking at male business professionals, with just under 1 in 3 (32%) men taking part in a fantasy football league, compared with just 11% of female workers. Even more intriguing, nearly a quarter (23%) of men will join a league with their coworkers.
Other fantasy football insights include:
- 27% of people interested in joining a fantasy football league are at or above a Senior Management level
- 18% of men have brought a coworker into a fantasy league organized outside of their workplace
- 23% of men will join more than one league
- 21% of senior managers will join a league with their coworkers
- The average amount people are paying for their league is $63
About Office Pulse
Office Pulse by Captivate offers marketers timely analysis and insights from a proprietary panel of upscale professionals in the top markets. The Office Pulse panel of more than 8,000 influential consumers and business decision makers includes C-level executives, Millennials, middle management, small business owners, working women and working moms.
Known for its vast network of nearly 12,000 elevator displays located in 1,600 premier office buildings across North America, Captivate connects advertisers with 13 million unique monthly viewers through creative, research-driven and Nielsen-measured advertising and marketing programs. By engaging its viewers with timely news and actionable information that helps balance the personal and professional demands of the workday, Captivate provides advertisers with a highly desirable and difficult-to-reach audience of affluent and influential business professionals. Founded in 1997, Captivate is owned by Generation Partners. For more information, please visit www.captivate.com.