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Open Enrollment Decisions Are Impacted by Co-Workers Young Professionals Seek Co-Workers Recommendations during Open Enrollment Open enrollment can be a tough time for employees, especially with the evolving coverage options and continuing changes in health care policies. As companies provide materials and communications to their [...]
Summer workplace attire: Study Reveals that Employees Reveal More in the Office During the Summer Rachel Marcus, Market Research Intern As summer approaches, most people find themselves getting restless in the office. The weather is beautiful, school is out, beaches are crowded, yet work must [...]
What to Expect When You Are Expecting a Promotion Women in executive board experience more stress than their male counterparts If you are a working women and mom like me, then you are among millions of working moms juggling with work, family, school activities, grocery [...]
The Original Social Network Advertisers are starting to question the use of social networking sites such as Facebook and Twitter, debating the overall effectiveness of social media marketing. The latest example is General Motors' decision to cancel its $10 million Facebook advertising budget due to [...]
Business Travel Frequency Increases 27% Vs. 2010 by Scott Marden, Apr 11, 2012, 6:48 AM Affluent Business Travelers are Flying High As the travel industry prepares for an uncertain summer season (amid airfare price hikes, decreasing demand and the growth of“staycations”), many advertisers [...]
Technology Word of Mouth Multiplier Our story on Tech Envy this month features the feelings felt by many of us in the white collar world without the latest and greatest technology. We generally listen intently to our co-workers as they describe how their lives are improved [...]
Super Bowl or Super Bust? Risk and Reward Advertisers spending $4 million dollars on a 30 second commercial might think twice after reviewing the results from our annual pre & post study on advertising effectiveness. The risks involved (wasted money, negative brand perception, non competitive [...]
Affluents Shift Gears In Auto Brand Consideration The automakers released their 2012 lines a few months ago, and we were curious to see how they have been received by affluent consumers. While we didn’t look at specific models, our most recent study provides a good [...]
Affluents May Be The Best Gift of The Year The following is from a recent article I wrote for MediaPost on the importance of affluent consumers (those making more than $100,000) during the holiday season. You can read the whole article here but here are [...]
