Open Enrollment Decisions Are Impacted by Co-Workers

Young Professionals Seek Co-Workers Recommendations during Open Enrollment

Open enrollment can be a tough time for employees, especially with the evolving coverage options and continuing changes in health care policies. As companies provide materials and communications to their employees with greater care, there are additional factors that influence employees when making their decisions beyond coverage and price. First, an employee’s changing personal needs tops this list at 28%. Among employees with young children, this factor becomes even more important (+26%).    Next on the list, communications from the employer at 26%. These communications become most important to women in administrative positions (+14%).  Another important factor in the workplace when it comes to enrollment decisions is coworkers’ recommendations. Approximately 14% of all employees count on these recommendations to get the through the enrollment process and as many as one in three young professional men do the same.

Here’s the profile of the employees most likely to see advice – indexed vs. those that do not seek advice from co-workers.

Name Co-Worker Recommendations as a Factor in the Enrollment Process

Gender – Male

123

DMA – Los Angeles, CA

243

DMA – Boston, MA

171

Occupation – Professional

163

Industry – Technology/Electronics

186

Marital Status – Never Married

161

Household – No Kids Under 18

117

Age – 21 – 34

156

 

Advertisers sometimes overlook the influence of co-workers and the susceptibility of decision-makers at the workplace. In this case, insurance providers looking to acquire and upgrade members can do well to reach the young professional during the workday when many discussions, referrals and recommendations are taking place during this key time period.

  

About Office Pulse

Office Pulse by Captivate offers marketers timely analysis and insights from a proprietary panel of upscale professionals in the top markets. The Office Pulse panel of more than 8,000 influential consumers and business decision makers includes C-level executives, Millennials, middle management, small business owners, working women and working moms.

About Captivate

Known for its vast network of 10,000 elevator and lobby displays located in 1,400 premier office buildings across the U.S. and Canada, Captivate brings life to work by connecting over 11 million unique monthly viewers to the world outside their office. By engaging its viewers with timely news and actionable information, Captivate provides advertisers with a highly desirable and difficult-to-reach audience of affluent and influential business professionals through creative, research-driven and Nielsen-measured advertising and marketing programs. Founded in 1997, Captivate is owned by Generation Partners and TEGNA.