From Super Bowl Sunday to Work on “Smunday”
Most business professionals (77%) plan to watch Super Bowl LII between the New England Patriots and Philadelphia Eagles, according to an Office Pulse study of 615 white-collar workers.
While many plan to watch the most-hyped sporting event of the year, most said the big game won’t impact the start of their work week. 89% of white-collar workers said they will not call out sick or show up late to work the day after the Super Bowl. That number, which is in line with last year, contradicts a long-talked-about stance that the day after the Super Bowl should be a national holiday, giving football fanatics and halftime show watchers alike the day off. Last year, Kraft Heinz even gave all their salaried employees the day off and started an online petition to create the national holiday “Smunday.” When asked specifically about the topic, 29% of white-collar workers said that the day after the Super Bowl should be a national holiday.
Social Super Bowl
Some workers will be glued to social media during the game
23% will follow trending topics
12% use it to post about highlights
11% will take photos and share their Super Bowl party
6% use it to follow writers and columnists covering the game
What platform will you spend the most time on?
With so many people in the office, most workers will be talking at their communal watercoolers about what they saw last night – it just might not be about the game itself. 32% of professionals said they’re “most likely” to talk about the commercials they saw at work the next day with their coworkers. Another 14% said they’re “most likely” to talk about the halftime show. 29% said they’d talk about the actual X’s and O’s of the game.
Additionally, in anticipation leading up to the game, a whopping four in 10 said they’ll take part in Super Bowl squares or some sort of office pool directly with their colleagues. More male professionals than females said they’d be taking part in the bets (46% vs. 36%).
Other insights include:
The number of male professionals tuning into Super Bowl LII:
Even as the Eagles are heading into the game as the underdog, more professionals (40%) are rooting for Philadelphia to win the game compared to the Patriots (23%). An additional 37% said they’re not rooting for either team – they’re watching for “fun.”
Super Bowl LII airs Sunday, February 4 at 6:30 pm E.T. on NBC.
About Office Pulse
Office Pulse by Captivate offers marketers timely analysis and insights from a proprietary panel of upscale professionals in the top markets. The Office Pulse panel of more than 8,000 influential consumers and business decision makers includes C-level executives, Millennials, middle management, small business owners, working women and working moms.
Known for its vast network of nearly 12,000 elevator displays located in 1,600 premier office buildings across North America, Captivate connects advertisers with 13 million unique monthly viewers through creative, research-driven and Nielsen-measured advertising and marketing programs. By engaging its viewers with timely news and actionable information that helps balance the personal and professional demands of the workday, Captivate provides advertisers with a highly desirable and difficult-to-reach audience of affluent and influential business professionals. Founded in 1997, Captivate is owned by Generation Partners. For more information, please visit www.captivate.com.