Majority to Shop on the Clock This Cyber Monday
Some holiday gifts may get crossed off a little early this year, as a majority of professionals plan to hunt for deals from their office on Cyber Monday.
In total, a whopping 71% said they plan to spend some amount of time online shopping while at the office on Cyber Monday, according to an Office Pulse study of 346 white-collar workers across the US and Canada.
How much time will you spend shopping online during Cyber Monday at the office?
While the numbers were high across all demographics, slightly more women (74%) than men (67%) said they’ll online shop at work the Monday after Thanksgiving. As one might expect, there was also a slight age-gap: 80% of Millennials and 74% of Gen Xers plan to do some sort of online shopping that day, compared to just 55% of Baby Boomers.
Adobe Analytics predicted that Cyber Monday will break records, with $9.4 billion in sales this year, a massive 18.9% spike compared to last year.
About Office Pulse
Office Pulse by Captivate offers marketers timely analysis and insights from a proprietary panel of upscale professionals in the top markets. The Office Pulse panel of more than 8,000 influential consumers and business decision makers includes C-level executives, Millennials, middle management, small business owners, working women and working moms.
Known for its vast network of nearly 12,000 elevator displays located in 1,600 premier office buildings across North America, Captivate connects advertisers with 13 million unique monthly viewers through creative, research-driven and Nielsen-measured advertising and marketing programs. By engaging its viewers with timely news and actionable information that helps balance the personal and professional demands of the workday, Captivate provides advertisers with a highly desirable and difficult-to-reach audience of affluent and influential business professionals. Founded in 1997, Captivate is owned by Generation Partners. For more information, please visit www.captivate.com.