Weight Loss, Fitness, Career Growth Top Resolutions for Professionals

A majority of professionals plan to set their sights on at least one attainable goal for 2020 – though whether they’ll last the year is yet to be determined. In total, more than two thirds (67%) of business professionals plan to make a resolution for the upcoming new year, according to an Office Pulse study of 667 white-collar workers across the US and Canada.

What type of New Year’s Resolution will you make?

Lose Weight
Exercise Regularly
Career Change/Growth
Save Money
Get Organized
More Family Time
Do Something for Myself
Learn Something New
Volunteer More

Don’t expect all the goals to last long for some, though. While most professionals come out of the gate strong, nearly half (48%) said they’ll only make it past the first month, while another 24% won’t make it through July. Just 28% think they’ll stick to their resolution all year long.

Other insights include:

  • 48% plan on having at least 1-2 resolutions; 17% plan on having 2-5 resolutions

  • 38% of Millennials have resolutions regarding Career Change or Growth

  • 32% in managerial positions believe their resolutions will last the full year

  • Around 1 in 10 people plan to take on their resolutions as part of a group

About Office Pulse

Office Pulse by Captivate offers marketers timely analysis and insights from a proprietary panel of upscale professionals in the top markets. The Office Pulse panel of more than 8,000 influential consumers and business decision makers includes C-level executives, Millennials, middle management, small business owners, working women and working moms.

About Captivate

Known for its vast network of nearly 12,000 elevator displays located in 1,600 premier office buildings across North America, Captivate connects advertisers with 13 million unique monthly viewers through creative, research-driven and Nielsen-measured advertising and marketing programs. By engaging its viewers with timely news and actionable information that helps balance the personal and professional demands of the workday, Captivate provides advertisers with a highly desirable and difficult-to-reach audience of affluent and influential business professionals. Founded in 1997, Captivate is owned by Generation Partners. For more information, please visit www.captivate.com.