Health Tops List of New Year’s Resolutions

While some may roll their eyes at the idea of a New Year’s resolution, many are still up for the challenge in 2018.

65% of business professionals say they intend to make a resolution this year, according to an Office Pulse survey of 1,000+ workers, down from 73% last year. Millennials are leading the pack, with 72% making at least one resolution, compared to just 45% of Baby Boomers. They’re also an ambitious bunch, tackling more than just one goal. 32% of Millennials plan to take on three or more resolutions, compared to just 5% of Baby Boomers who intend to take on that many.

How many resolutions will you tackle? What kind of resolution will you make?


Counting Calories in the Cubicle

Workers may have overdone it with the office snacks this year as health and fitness is by far the most popular resolution to make. 74% of survey respondents said they’ll be making a health-related resolution this year, up from just 35% last year.

Ditching After Day One

While Boomers are less likely to take on a resolution, they are much more likely to follow through. 30% say they typically make it the entire year, compared to just 21% of Millennials who will keep their resolution all year long.

It looks like Canadians might have more willpower than Americans: 32% of Canadians say they’ll stick to their resolution for the whole year, compared to 21% of Americans. American men seem to have the least amount of discipline of them all: 28% expect to quit after one week, compared to women (7%). Overall, most US workers (34%) admit they’ll likely ditch their resolution by February.

How long do your resolutions typically last?
Don’t make it through the first day  
1 week
1 month
6 months
The entire year


If you haven’t settled on a 2018 goal yet, it’s not too late. Consider tackling one of these career resolutions. Or at the very least feel better about yourself after reading these low-bar lifestyle goals:


About Office Pulse

Office Pulse by Captivate offers marketers timely analysis and insights from a proprietary panel of upscale professionals in the top markets. The Office Pulse panel of more than 8,000 influential consumers and business decision makers includes C-level executives, Millennials, middle management, small business owners, working women and working moms.

About Captivate

Known for its vast network of nearly 12,000 elevator displays located in 1,600 premier office buildings across North America, Captivate connects advertisers with 13 million unique monthly viewers through creative, research-driven and Nielsen-measured advertising and marketing programs. By engaging its viewers with timely news and actionable information that helps balance the personal and professional demands of the workday, Captivate provides advertisers with a highly desirable and difficult-to-reach audience of affluent and influential business professionals. Founded in 1997, Captivate is owned by Generation Partners. For more information, please visit