Super Bowl Sunday Leads to a Sluggish Monday
Super Bowl LIII is going to cut into productivity on Monday, as some white-collar workers – particularly men, Millennials and senior managers – will be a little sluggish the day after the big game between the New England Patriots and Los Angeles Rams.
Overall, more than 1 in 10 business professionals (12%) confessed that they’ll show up to work hungover and/or extra tired the day after the Super Bowl, an Office Pulse study of 481 white-collar workers found. That number rose when looking at males (15%) and Millennials (19%). And if you are showing up to work, it could be a slow day if you’re a worker bee: more than 1 in 5 senior managers are going to be hungover or tired, so they’ll probably leave you alone.
A small portion of workers will either take the Monday after the Big Game off (5%) or show up late (3%), but those numbers also rise when looking at males, Millennials and senior managers:
- 9% of men will take the day after the Super Bowl off from work, another 5% will show up late. That’s compared to 3% and 2%, respectively, for female professionals
- 7% of Millenials will take Monday off. That’s more than Gen Xers (5%) and Boomers (3%)
- 13% of senior managers will take the day after off from work; 7% will show up late
All this will cut into workplace efficiency, with those calling out or showing up late costing employers more than $484 million in lost productivity.
Even if they’re not taking the day off, a considerable amount of professionals (30%) feel that the Monday after the Super Bowl should be a national holiday. They’re echoing a stance that garnered mainstream attention thanks to a 2017 “Smunday” petition by Kraft Heinz. Even one-time Republican presidential hopeful John Kasich pushed for the day to be a national holiday.
Commercials Will Win the Super Bowl
Overall, 75% of professionals plan to watch the Super Bowl and they’ll be talking about some aspect of the event at work the next day at their modern-day watercoolers. But, no matter the score between the Patriots and Rams, the real winner will be the commercials, which will be the most popular topic of discussion the next day.
The day after the Super Bowl, I’m most likely to talk about:
The Actual Game
The Halftime Show
This comes as no surprise, considering companies are dropping a pretty penny to showcase their brands to millions of viewers. CBS, which is charging an average of $5.2 million for a 30-second spot for the game, made headlines recently for actually rejecting a 60-second Super Bowl ad that makes a case for medical marijuana.
Aside from the Big Game and commercials, office pools will be hyped in the days leading up to the Super Bowl. 40% of white-collar workers will take part in Super Bowl squares or some sort of betting with their colleagues. That number rises to 48% when looking specifically at male professionals.
Super Bowl LIII airs Sunday, February 3 at 6:30 pm ET on CBS.
About Office Pulse
Office Pulse by Captivate offers marketers timely analysis and insights from a proprietary panel of upscale professionals in the top markets. The Office Pulse panel of more than 8,000 influential consumers and business decision makers includes C-level executives, Millennials, middle management, small business owners, working women and working moms.
Known for its vast network of nearly 12,000 elevator displays located in 1,600 premier office buildings across North America, Captivate connects advertisers with 13 million unique monthly viewers through creative, research-driven and Nielsen-measured advertising and marketing programs. By engaging its viewers with timely news and actionable information that helps balance the personal and professional demands of the workday, Captivate provides advertisers with a highly desirable and difficult-to-reach audience of affluent and influential business professionals. Founded in 1997, Captivate is owned by Generation Partners. For more information, please visit www.captivate.com.