9-in-10 Professionals Unlikely to Use “Facebook at Work”

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The newly launched Facebook at Work has failed to make much of a splash in the working world. In fact, just 12% of business professionals are even aware of the new business version of the social site, according to a recent Office Pulse survey of 800 workers.

To be fair, the professional networka modified version of Facebookhas not launched yet. While it has been in beta testing over the past year, Facebook at Work is expected to be formally released in the first part of 2016.

Facebook created the new tool for coworkers to communicate and collaborate in a professional environment, but so far only 10% of business professionals plan to use it. That may be partially due to the fact that Facebook.com is blocked in the office for 24% of the workforce and for a whopping 47% in the finance industry. (Thankfully, that number shrinks to 0% for us in the media industry.)

More insights include:

  • 99% already say Facebook at Work will NOT replace their personal Facebook account
  • 15% of respondents don’t even use a professional networking sit
  • 15% are Facebook friends with their boss
  • 56% are Facebook friends with their coworkers

While “Facebook at Work” is a pretty self-explanatory name, respondents took a stab at coming up with their own label. Nearly a quarter offered up the suggestion “Workbook,” 9% liked “Facebook Pro” and a surprising 3% offered up “Workface” as an unlikely suggestion.

If Mark Zuckerberg wants Facebook at Work to rival the Yammers or Slacks of the business world, he’ll take note of one respondent’s insight: “I don’t care what you had for breakfast, I want to know your conference schedule.”

 

About Office Pulse

Office Pulse by Captivate offers marketers timely analysis and insights from a proprietary panel of upscale professionals in the top markets. The Office Pulse panel of more than 8,000 influential consumers and business decision makers includes C-level executives, millennials, middle management, small business owners, working women and working moms.

About Captivate

Known for its vast network of 10,000 elevator and lobby displays located in 1,600 premier office buildings across the U.S., Captivate connects advertisers with more than 10 million unique monthly viewers through creative, research-driven and Nielsen-measured advertising and marketing programs. By engaging its viewers with timely news and actionable information, Captivate provides advertisers with a highly desirable and difficult-to-reach audience of affluent and influential business professionals. Founded in 1997, Captivate is owned by Generation Partners and Gannett.

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CONTACTS

 

Raquel Hudson

Marketing Communications

646.205.8524

rhudson@captivate.com